RANT!!! Why Niche Website Marketing Gets A Bad Name

I usually don’t like to rant like this… but while doing research for a future post for this site, I was looking through Flippa at “Adsense monetized” sites, which are traditionally niche websites, and I stumbled across this site. Before I go to deep, you should know that this site was sold at auction for over $350… which isn’t too bad.  Especially when you consider that it was likely just whipped together. Here is a picture and link to the actual auction, but please come back… don’t get lost on Flippa!

Flippa Auction

Link To Flippa Auction

Thanks for coming back.  Here is why I am ranting.  If you look at this website, it is literally one of the worst sites I have ever seen!!  Somehow, according to the auction listing… this is a PR2 site, and actually gets google organic traffic!!

Meanwhile, I struggle to get ANY organic traffic at all from google for this site (thats another post for the near future) while trying to provide the best content I can.  What is big G thinking?  So lets just look at a few of the issues with this website.

  1. PrettyLadySmiles.com is apparently “targeted to solving many major problems that women face in their lives”.  Yet, their main headline on the site is some jibberish about “Tips for Purchasing the Operating Footwears For Women”.   But what does the domain name hae to do with any of the this??  Now that is Quality Contents!! 😉
  2. There is a ridiculous amount of misspellings and hideous english.  One of my favorites is in their something about us section on the homepage that says, “To know more information take a look of site :)”  What the heck does that mean???  Perhaps I should call the phone number right underneath it?
  3. If you are daring enough to scroll down, you will see a “Subscribe Us” button!!  yeah, im sure that won’t be spamming the hell out of anyone dumb enough to do it.
  4. In fairness, I will admit I did read through the masturbation techniques for women post and literally laughed out loud at the names of the techniques.
  5. Once I was done laughing at the above post… I figured it was time to get serious, so I went to the money link.  Boy, was I pleased with the results.  I saw the wonderfully worded “small buisness for simple woman” post.  Yep, it does take a simple woman to digest all the content on that page (1 paragraph that kind of fades away into nothing).

PLS2

Here is my point…

YOU HAVE NO EXCUSE TO SIT BACK AND WATCH ANYMORE!!   If this person can slap together this awful piece of junk and actually sell it for over $350 on flippa, what the heck is keeping you from building your own niche site?  Most people are worried about not being creative enough, clever enough, daring enough, fill in your excuse here enough to start… and then they get frustrated when they see someone less talented having success.  Well, here is a perfect example of someone having success with zero talent, content, command of the english language, good judgement, etc.  So GET STARTED NOW!!!  But please, do a better job than this clown so I don’t have to write a rant about your niche website 🙂

How To Build Your Niche Site Into An Authority Site

Create A BrandToday I want to talk about converting your niche site into an authority site… and what the basic requirements are.  Many of us build small niche sites to see if the site is going to be worthwhile to build out.  Once you have some success, converting your site from a niche website isn’t just simply adding more pages to it… it is about creating a brand around it. 

So lets discuss what an Authority Site needs to be, and how to get there from your current niche.

According to Wikipedia: Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers”. Initially, Branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp, and was subsequently used in business, marketing and advertising.

The reason I want to discuss Branding is because in essence, an authority site is a website Brand.  Here are a few things that your brand and authority website need to have:

Accountability

An authority site/brand is Accountable:  reputation management is becoming more important by the day and brand transparency is critical for you to have success.  Your website can’t have filler content, irrelevant information, or anything that isn’t helpful to establishing you as an authority.

Trust

If you and your authority website aren’t trusted, then you may as well just stay as a niche site trying to make some small change with adsense.  To be an authoritative brand, you have to be trusted to deliver engaging and accurate information.  Those of you familiar with Niche Site Duel 1 may remember that Pat Flynn’s opponent/partner was using fake information to try to demonstrate value.  All of it was a lie.  It somehow worked out for Pat still, but Tyrone didn’t fare nearly as well.  If people can’t trust you, they won’t come back to your website.

Experience

In the example above, someone tried to provide value and earn trust by faking experience.  An authority doesn’t get that way by not having experience.  Now, this doesn’t mean that you have to go to school for 10 years to be considered an expert in your niche…  it just means that you need to have to be more than just slightly familiar with the topic at hand.  A simple way to gain experience is to read 3-5 books specific to an industry/niche, and be involved in the niche segment for about 6 months or more.  Chances are good that after that… you will know more than 90% of the people in your field, and will at least not be considered a newbie since you have been around for 6 months.

Content

This is obviously critical.  I’m not going to write a ton about this… if you don’t know how important content is these days, then you will find it difficult to succeed.  Good content needs to bring value to the reader so they will come back tomorrow or share!

Raise Expectations

As an authority site, your website will need to be setting the bar for what readers should expect from a brand website.  Your goal should not be to replicate other websites in your niche… your goal should be to blow other sites out of the water.  Do your research so that you can find out what readers want, and then provide it to them.  Don’t settle for being #2 by copying… be #1 by changing the expectations of your audience so they stop going back to other websites!

Connection

People crave to be part of groups.  To create a strong brand, your authority website needs to be able to create a sense of community.  If you are able to create a website that allows like-minded individuals to read/share/engage with you and your audience, you will be able to create brand loyalty, a feeling of connection, and people will want to follow you wherever you choose to lead them.

Influence

I mentioned Pat Flynn earlier, and I feel he deserves to be mentioned again.  Pat’s Smart Passive Income Blog is tremendous at influencing people to action.  Now, those of you that know me, know that I feel his success comes primarily from his audience clicking on his affiliate links.  That is influence!!  Pat has done a tremendous job of getting people to read just enough of his site, and gives them just enough hope to want to click on his ads and try to have success themselves.  Unfortunately, I feel that Pat hasn’t done enough to show people exactly how to have that success… and few will be able to follow in his steps and succeed.  That said, he is a wonderful example of influence.

Plans

Do you want your audience talking about your brand and your authority site?  Scratch that… “WHAT” do you want your audience saying about your brand and your authority site?  Unsure… start thinking about that answer, right now!  Know the answer?  Then take action with your website to make sure that your audience has a reason to say it!

Value

Finally, and most importantly, you need to create value for your audience.  Now, we all know that you can’t be all things to all people, but that doesn’t mean that you can’t provide value.  The best thing about a niche site is that it only focuses on a very specific topic… and isn’t a wikipedia!  So, the value you bring doesn’t need to be for everyone in the world.  You can write polarizing content that gets some people to love you and others to hate you… and that is ok.  More specifically, that would be great because it might get you some extra publicity.

Bottom Line:  Have the well being of the audience at the core of everything you do.

Genesis Framework Test & Review

Hi all,

As you can probably tell, I have a new theme up… I am testing out the Genesis Framework.  Currently working with the Copyblogger theme… which is a free theme.  Im going to give it some time to work with, and then I will provide a full review.  I am also testing on a few of my niche sites.

Stay Tuned.

MMWNS Episode #12: Interview With Nick Quick – Dating Niche Sites and Monetizing Email Lists

Listen in iTunes

The Niche Site U Podcast

Please note, this may not be appropriate to listen to with children.  There are some mature topics and language discussed and used in this podcast.

Transcript coming soon.

Show Notes & Links

Sell More Of Your Products Using Affiliate Marketing

How to Choose an Affiliate Marketing Program (Network) 

Whether you want to start off small or get your product seen on the mega-affiliates, there is a wide range of programs that can help you find more sales and improve your profit margins. As a company looking for the right affiliate, there are few things you need to be looking out for as you search. Of course, affiliate marketing has very little risk for the company, as you do not have to pay for the advertising unless action is taken by the customer, but you still want to see returns on your time, as well as your monetary, investment.

Commission

Finding the right balance of commission versus price can be difficult, especially for companies that are just starting in affiliate marketing.  Of course, the marketers need to be compensated for advertising and promoting your product, but be wary of affiliates that demand more than 60% commission per sale. Unless you are already planning to spend 60% or more of your budget on marketing, this is simply not a fair price for you as a company. You still deserve to make money off of the products you offer. After all, it is you, not the affiliate that has to expend money in research, development, and production of your products.

As prices of products go up, the commission percentage should come down. For expensive items—over $150—commissions should start dropping to 40% or lower. Just because the item is more expensive doesn’t mean it is any harder to sell. As a company, your prices are based off of production costs and market demands. Affiliates should be aware of this and not expect 70% of your price every time they make a sale.

A High Rating

If you are looking through a database of affiliates (like ClickBank), make sure that you know how to tell a great marketer from one that just looks great. A good number to focus on, and one all affiliates should provide, is the number of conversions a week. Be a little wary, however. Many affiliates get lucky with a great product and are given the opportunity to give it at a great discount, meaning their conversions that week are going to be much higher than they might be dealing with any other product. See if the database offers you the option of looking at each affiliate’s rating history.

As affiliates develop and see more traffic, their rating will natural climb. Beware of affiliates that jump up and down the scale. You have no way of predicting where on that scale you are going to fall. Just because an affiliate is having a great week doesn’t mean that next week, when they start pushing your product, that they might not see the kind of traffic or give it the kind of effort you need to really see an increase in sales.

Sales Examples

Most affiliates will provide examples of their previous promotions, meaning you can get an idea of what kind of advertisement they will craft for your product. If you don’t like their style, it is best to walk away. Affiliates have a lot of freedom do hock your product however they see fit, so if you think they have been disrespectful with previous items, or just don’t provide what you’re looking for, don’t bother setting them up with your product, even if they have a great track record.

As with any kind of marketing, you have to be concerned about the public face of your company, and what kind of advertising you want out there in the world. If an affiliate’s style just isn’t right for the culture of your company, there’s no reason to invest your time in that affiliate.

Also, if you are searching a database, look at how each affiliate markets themselves, especially if they do not provide examples readily. Affiliates who enthusiastically market their business are more likely to be enthusiastic as they market your business.

Cost per Acquisition

Some companies do not necessarily need an affiliate to market a specific product or service, but instead want more emails for their mailing list or just more organic traffic to their website. There is a realm of affiliate marketing called cost per acquisition (CPA), which pays the affiliate every time one of their site visitors clicks on an embedded link through to your company page. It can be modified to pay only when they provide their phone number, zip code, or email address, as well.

These programs are best for companies looking for more hype. Plus, sometimes all you need is someone to see your website and your great products for a sale to be made. CPA affiliates usually make $1 per click, though some will even make as little as $.25 per click.

Consider whether you need a CPA program or a commission-centric, product-based program carefully, as each has its strengths and weaknesses. Which you choose will depend on the needs of your company, and what you ultimate hope to accomplish through your affiliate. CPA gives both you and affiliates more freedom, and the cost is much lower. However, the affiliate may, depending on your agreement, receive payment whether or not the click results in a sale, making the conversion rate lower. The advertisement is more general, though, not stuck on one specific product. However, if there is a specific product or service you need to promote, a commission program would be more appropriate.

Terms of Agreement

Whichever program you ultimately choose, make sure you have the degree of control over the result affiliate advertisement that you need or want. You may be perfectly happy to give your affiliate all the information they need and let them run with their ideas. Or you may want to even write your own blog post and just have them put it up on their blog with your encoded link. Before jumping in with both feet, make sure the terms of the contract between you and the affiliate will fully meet your needs. Videos may work for some products, but not others, in the same way that blog posts are great for some things, but not others. And again, never let an affiliate, just because of their “style,” take your advertisement in a direction that you believe to be wrong for your company.

What Is Affiliate Marketing?

Affiliate MarketingMany to most of you already know what affiliate marketing is, and use affiliate campaigns to monetize your website.  This post is for the members of the community who still need to know… “What is affiliate marketing?”  For those just interested in who I recommend, scroll to the bottom and click one of my affiliate links.

Since the advent of the internet, affiliate marketing has been used not only as a hub of information and files, but also of commerce.  With this new realm of commerce came a new challenge for marketers and the brands they work for. They quickly realized that getting noticed on the internet is very different from getting noticed on any other media.  Internet users, almost from the get-go, had a shorter attention span (have I lost you yet?) and a greater desire to be entertained, rather than informed.

As more and more types of internet marketing came into being, affiliate marketing began to take its place among the most common and most profitable.

Affiliate Marketing Basics

Affiliate marketing has three equally important sectors, all of whom work together for the profit or benefit of each other part. The three members of this symbiotic relationship are the company, the affiliate, and the customer. The company is whatever business which has a product or service that they want to promote. The affiliate is a third-party (non-company) website (I’m talking about you niche site builders), which promotes that product or service, either through written materials or through videos, animation, or other media. The customer is the viewer of the advertisements, the potential buyer or investor. As the industry has grown, there are now companies that manage their own affiliate marketing sites, as well as massive affiliate sites called affiliate networks.  Some experts contend that these are a category all their own, but as they still technically qualify as affiliates, this is what we will call them.

The most basic definition of affiliate marketing is that you the publisher (affiliate) will be compensated by a company for promoting a product or service. The affiliate earns a commission every time someone clicks on the link on the affiliate website through to the company’s website, and then performs an action of some sort… usually a purchase. Some companies and affiliates set up a contract where the affiliate will be rewarded if the site visitors fill out a survey, take a poll, or provide their email addresses for a list, but most often it is when the visitor makes a purchase.

How It Works

On the affiliate webpage, the company provides a link embedded with specific code, which tracks, through internet cookies, how many referred visitors the company sees as a result of clicks on that link. Companies can also provide a specific coupon code to an affiliate. They can track how many times that specific code is used while making purchases and they can reward the affiliate based on that number.

Inside the realm of affiliate marketing, the individual publishers can usually choose any strategy they prefer. This may be a video, encouraging the viewers to click on a provided link, or a blog post detailing the benefits of a specific product and a link to where it can be found. Many mega-bloggers or the YouTube famous are provided with special discount codes for their fans to use when purchasing something.  Netflix has especially jumped on this bandwagon recently, providing specialized coupon codes to YouTube stars, allowing their fans to purchase subscriptions at a discounted rate.

Why it Works

The world consumer is becoming increasingly aware of traditional marketing tactics.  This isn’t just because Mad Men has let inside the mysterious and complicated world of marketing firms.  It is because we are becoming more aware of ourselves as consumers, and more aware of the methods corporations use to get us to buy their products. There are whole college/university classes dedicated to deciphering the underlying message of advertising, and how to avoid being swayed. Critical consumerism, it is called, learning to make conscious product choices, based on facts, rather than on who has the cleverest slogan.  (those meanies!)

Because of this new awareness, companies have begun to try new methods, more guerilla tactics. And while these new strategies give the corporation less control over their own advertisements, they get more honest exposure. Any website that has high publisher to reader/viewer interaction means that hundreds, thousands, even millions of people will not only hear about a company, but also hear why they should do business with that company. And there is almost no more effective way to gain trust among your customer base than to have someone they trust tell them you are a worthwhile company.

Can I Sell My Products Using Affiliate Marketing?

I should hope so!! Any company with a marketable product or service, with something that people will want to spend their money on, can profit from affiliate marketing. The costs of are lower, as you only have to pay for the advertisement when it actually works. Imagine if that was true for other types of marketing; like for example, if Coca-Cola only had to pay their advertising company every time someone walked past their sign and decided they wanted a Coke, and then also went and bought one.  Because you only have to pay when the advertisement actually works, you never have to pay for space or content that doesn’t directly and tangibly benefit your business.

Should You Become An Affiliate?

If you are a content publisher, looking to become an affiliate marketer, there are a few details that will either earn you success or cause you to fail.  Before you start marketing, you are going to need to have an established blog, website, or YouTube channel, that sees high levels of traffic every day. Then, you will need to find companies willing to use you as a marketer, or join an affiliate network. Sometimes, you will have to make them believe that you can improve their profits and bring them success. Remember, it doesn’t cost them anything unless you have a reader or viewership that is willing to participate in the marketing.

Affiliate marketing is developing and changing as fast as the internet itself. Whether you are a company or an affiliate, you need to be prepared to handle shifts in the market and in the online society.

What Affiliate Networks Do I Use? (showing referral fees when possible)

PeerflyPeerflyClickBank

Clickbank

 

 

 

Neverblue

neverblue

 

 

And of course Amazon.

MMWNS Episode #11: 7 Essential Questions For Niche Product Creation & 14 Business Lessons

Listen in iTunes

The Niche Site U Podcast

niche product

In today’s episode, we discuss 7 Essential Questions For Niche Product Creation & 14 Business Lessons.

Transcript may have some issues below… but you can get 99% of the info from it, and of course, I would prefer you download and listen to the podcast.

Adam Roseland Recording – MMWNS Episode # 11

Hey everybody! Welcome to another episode of the make money with niche sites podcast. I apologize for the long delay. Just a lot going on my personal life that, you know, I’m sure you don’t really care about, but at the end of the day it’s just keeping me away from doing what I need to be doing. My dad’s losing his eyesight which I think I mentioned in a previous podcast. So I’ve been taking my family out to see him.

Recently…I live in Philadelphia…recently, we got slammed with some rain storms and my basement went under water and when I say within 5 minutes it went from completely dry to completely soaked in which I was just unbelievably watching the water spread in which (little Louise) had ______ turned on a faucet in my basement and I just sat there helplessly watching. So if anybody here in Philadelphia, they know an affordable and effective water proofer, file me…shoot me an email.

But what I want to do is get to you guys with some important things and I know that we generally focus on niche sites and I know a lot of people, (a lot) of ties with that sense. But I think what happens is a lot of people get focused and zero in on specifically using Adsense to monetize rather than generating products or, you know, ebooks or anything like that and creating niches around them.

So today, what I wanna talk to you about is creating new products and/or services and how to really bring them to market. So the first thing I wanna focus on is when promoting a new product, what you need to do is identify unfulfilled customer needs, whether it be a faster service, better prices, superior quality, convenience, a personal service, a better guaranty, something like that.

You really need to start doing some research and you can do it internally with what you’re looking for as far as customers, or ask people, ask your family, ask you wife, ask your girlfriend, your boyfriend, your husband, your kids, you know. What are people looking for, you know? If they’re looking specifically at, you know, furniture… how do you improve furniture? How do you make a chair better, or say, is it having more swivel features? Is it having…you know, rollers or ______always said these are all (Belmont) chairs?

But the point is, you have to figure out a way to look at a product or service and find a way to improve about it. You don’t always have to come out with a brand new never before thought of idea. You just need to come to the table with a way of identifying an unfulfilled need and market towards it. So there are 7 essential questions, in my opinion, that you need to determine to see if a product is worthwhile to produce or bring to market.

The first one is obvious. It’s: Do I have a good idea? Now, the best way that I tried to figure out whether or not I have a good idea is, I actually come up with an idea, whether mowing the lawn or listening to a podcast or taking a shower. When I have an idea, what I want to do is I want to write it down because everything, first of all, loses its effectiveness if I forget it. But most importantly, when I put it on paper, I really have to start to figure out (on and on) exactly what I want that idea to be. And the reason I put it on paper is to make sure that again I don’t forget. I forget things, I come out with ideas, tender ideas now and I forget most of them. So, well I said I put it on paper it doesn’t necessarily (have) to be a writing it down kind of work (absolutely). It can be putting it down into a Word document or what I really like to do is put it on my calendar as an event and what I like to do is set that event 3 to 4 days earlier. So the hot idea is like “Wow, it’s great this thing is going to revolutionize the Internet. It’s the new phase for blah blah blah. Put it down on my calendar and 3 to 4 days later when I look at it, do I think it’s the same good idea? Has it lost any of the shine that it had originally or am I still really gung-ho about it? That way I’m not jumping into something that isn’t really an effective idea. It’s a… I’m not wasting money investing in research or time or anything like that. I’m just saying, alright well, in 3 days I’m going to review this topic and see if I like that idea still.

The second thing is, does it feel like it will work? Now having a good idea obviously makes sense, you know. When you say, hey you know, most good ideas you feel like…like it could all work, but really what I want you to do is, ask people if it feels like it would work. So if I’m coming up with some revolutionary idea or even a better way to, you know…a better faster mouse trap as they like to say, I want to ask my friends, my family, “Hey, what do you think?”  and don’t be afraid, honestly, don’t be afraid of people stealing your ideas. So many entrepreneurs that I know or one of the entrepreneurs that I know say, “Well, you know, I have ideas but I can’t really talk to you about them because I’m worried that, you know, if the idea gets out, somebody’s going to beat me to market.”

I got a news for you. Most people are very lazy. Nobody, nobody is interested in your idea. In lots of _____ it’s really just unbelievable and, you know, chances are pretty good that your product idea, not to be rude, isn’t going to be the new revolutionary social media option like Facebook. You’re not going to just all of a sudden create a YouTube. You’re gonna come up with an idea that’s pretty good and can make a lot of money, but it’s not a billion dollar idea, but it’s a business idea. And so don’t be afraid to share it with other people and get their feedback. Ask them, hey this…you know, “Here’s my idea. Does it sound like it’s something you’d be ______ today? Does it feel like it would work for you? If I made this product, would you buy it?”. And that’s the big thing. Does it sell like a good idea and would you buy it, a really kind of 2 different concepts and if you got that person to say “Yeah, I’d buy it, put a price on it that’ll be great.” “Well hey, you know what, I’m gonna be selling this for $99. Can I count on you for my first sale?”

You got to really figure out whether it’s a good idea that if somebody is like “Well, you know, hey, you know, it sounds like a good idea, but I got bills to pay…I got to invest in this or hey, I just had a redo…put a new ____ put in my face, but you really feel like…feel whether or not they think it’s a good idea but that they feel it’s going to work. So, I want you to figure out whether or not you think it’s gonna work.

The third thing is, are your sales targets realistic? Now, we’ve gone from a simple idea that you’ve hopefully written down on your calendar. You’ve put it down for a couple of days. You’ve slept on it. You keep coming back to it and you say, hey this is a great idea. Now you’ve asked some people like, hey, you know what, I like the idea best and I want to see your feedback. Do you think it can work? Is it a bad idea, you know. Give me some ideas on how to improve it and, more importantly, ( willing) to buy it.

Now you have to figure out what your sales targets are and by that, how many can you sell? How many people can you service during the course of the year or per month, per day and figure out whether those are realistic. One of my favorite things that I read about, you know, so much ______ that say, hey you know what? If I sell just 1% of these of my products or service to all the people who need it in the world or all the people in China or all women or all people in the City of Philadelphia, then I’m gonna make X amount of sales. Well guess what, 1% is a really big number for a brand new product. Now I know that 1% is small and people look at conversion rates for websites and if I get 1% of clicks on my Adsense, that will be great. But when you’re selling products, if you’re talking about 1% of all possible sales targets. Meaning like I’m gonna make a new, you know…a new type of jewelry for women. And if just 1% of women in Philadelphia buy it, guess what, 1% of women are gonna be interested in your jewelry. Well let’s just be honest. There’s gonna be people that have different tastes. They’re gonna have different economic situations, so you can’t use numbers like that. You really have to zero in on small, small numbers.

That brings me into the next set of subject which is # 4 of the 7 (scheduled) questions. # 4 is, can I afford to test the idea? Now I know building a niche site is very cheap and it’s very affordable. It’s just buying a domain, getting some hosting setup, investing some time and effort into putting out some articles. But when you’re talking about how to market a product or service, sometimes, it’s gonna be a little bit more than that. So can you afford to test out the idea? And paying the testing is the most important thing you can do before really starting to invest into a new product.

So before you invest a couple of thousand dollars in production of this, you know, this great new type of sneaker, I want you to really think. Can you afford to make, you know, a thousand of those products? Because if you do go to market and you find out that there are people that are… just aren’t buying and you still have a need to sell, then your product, your service is gonna just fail. And you also need to able to say, hey, if I make a thousand of these and nobody buys them, am I gonna be able to pay my mortgage? Am I gonna be able to send my kids to school? Am I gonna be able to eat? Because if you can’t afford to test the idea, then it’s really not that good an idea. And bottom line – if it’s a good enough idea, you can always get investors. So when you say, hey, you know, are you willing to buy that $99 product that’ll make you my first customer? If that ______ option, would you be (more able) to invest on that side yet? So make sure that you can get financing to invest and test the idea.

The next thing, # 5 is, do I know the basic tests that need to be done? So let’s just talk about coming to market with the new product. You know, there’s a lot of things other than just getting a website up to get people to buy your product. If you’re gonna be looking at manufacturing shoes or manufacturing anything or if it’s a service that you provide, you know, if you’re getting into the lawn pavement sector, you know, do you have the people and do you know the tasks that need to be done? So alright well, if I’m going to set up a lawn care company, do I have the ingredients that I need to, you know, to put into the lawn to get greener grass? Do I have a…you know…do I have the machinery that I need? Do I have the know-how of what I’m supposed to be doing and do I have the means to get to more than one person per day? That’s a…you know… that’s obviously…leading to the next thing which is, do I have the people who can do these tests? Do I have enough people or staff to do these tests? Do I have to do them myself or do I need 50 people or staff? Do I need just another secondary person to help out on weekend? You need to know what the basic tests are for the project and you need to know, do I have the people who can do the tests. That’s actually numbers 5 and 6.

The final and most important thing I think of when starting a new product or service, and this is # 7…it’s the final one, is, do I have a Plan B, an Exit Plan, in case my good idea turns out to be a bad one? So, think about that. My idea seems like a good idea in my head. It seems like a good idea to a batch of my friends. I made realistic sales targets. I can afford to test the idea so I have some money in the bank and I’m raring to go and test it. I know what the basic tests are that need to be done. I know how many people I need to do these tests. But now that I’m going to market it and it turns out, you know what, it wasn’t that great idea or was a good idea but just didn’t market well and it’s failing, do I have a Plan B? Can I reassess how to do what I’m doing and find an alternative? Can I reapply some of the inventory to another product or another service? Do I have an Exit Plan, you know? Am I going to try and sell this now that I invested all these money into it? Can I sell it for half of it to somebody that might be interested? Just finding a way to having a Plan B is the first thing that you need to do before you actually start working on Plan A and ____. No one ____ Exit Plan. Any website I built, I always have an Exit Plan. Any new service, new company that I’m building, I always have an exit plan and you should too.

So… the 7 essential questions to determine if a product is worthwhile to produce or to take to market is, do I have a good idea, do I feel like it will work, are my sales targets realistic, can I afford to test the idea, do I know the basic tests that need to be done, do I have the people who can do the tests, and in my opinion most importantly, do I have a Plan B, an Exit Plan, in case my good idea turns out to be a bad one?

So now that we’ve covered some essential questions that you need to ask yourself, I want to talk about some lessons. I’ve got actually 14 lessons that I think are pretty important. And these are just culminated from reading books, from actually starting businesses, from running businesses profitably and running some businesses into the ground. I want you to just take these into consideration. So there’s 14 lessons.

The first lesson is: Your customers don’t care about you or your business. They care about themselves. My business partner and I built websites for, you know, for core pieces of our business. We do a live digital marketing. But we do a lot of websites and one of the things that he and I actually battle a lot about (Jay Smith) ______ thing, you know, we talked about this a little while last night, is, customers still care about who we are. They don’t care about my business. They don’t care about who I work with or what I’m doing. They care about themselves. They wanna be able to tell their friends that they’ve got a beautiful new website. They wanna tell (to) show their friends that they’ve a beautiful new website. They wanna know that they got a deal on their website. They wanna know that they have the best people in the world and that…includes, you know, people knowing about who you are and your business but they won’t be able to tell people, hey, I used the best company in the world about…you know, to build my website. So just understand that they’re not concerned about you. They’re concerned about themselves.

Lesson 2: A small portion of your customer base is always gonna be giving you the lion’s share of your profits. Most of you may know this is the 80-20 rule, or Pareto Principle. Basically what it means is that 20% of your clients will generally give you 80% of your revenue. This applies to just about anything in life, in my opinion. But a small portion of your customer base is gonna give you the lion’s share of your profits. So, Tim Ferriss talks about this with a 4-hour work week where he was firing customers because they were taking up too much time and not generating enough revenue for him. Something you consider when you start to streamline your business is, how much of your money is coming from how many of your clients and are you giving them the right amount of customer service or giving them the value that they deserve?

Lesson # 3: Understand why it is that your customers buy from you. Is it because you have the best customer service, is it because you have the best product, is it because you have the best pricing, is it because of your location? Understand why customers are buying from you. So if you’re writing ebooks, is it because of the quality of the content, is it because it’s short, is it because it’s long, is it because of the pricing? Things like that are really critical in understanding why your customers are buying from you and, more importantly, how to sell more.

# 4 is, always, always, always try to track as many sales transactions as you can, but understand that every single one of those begins with the process of generating a lead. So it’s great to know that it’s…you made a sale. But where did that lead come from? Did it come from your friend, your neighbor, your website, from an ad you placed in the newspaper, from media placement that you have on a specific website? Is it from a link that you generated on a website? Is it from a television commercial that you created? Understand that you have to sit and track your sales, but most importantly, understand where they’re coming from. Leads are more important than sales because leads turn into sales.

# 5 which I’m not gonna go too deep into is, learn multichannel marketing. If you don’t know what it is, I want you to google it. Get a feel for what it is. It’s really critical for business.

Lesson # 6: Follow the golden rule of marketing, which is treat customers the way you want to be treated. Bottom line – if you’re not taking care of your customers the way you expect to be treated when you go into a store or use a service, then you’re doing yourself a disservice because you’re not taking care of customers the way you want to be and that’s the critical piece to making sure that customers become repeat customers.

Lesson #7: Remember that there’s pretty much 4 key elements of great marketing. The first one is having a big idea. The second one is a big benefit. The third is a big promise and the fourth is proof. So with any more kidding effort that you put out, whether it’s in your website copy or if it’s in a, you know… an advertisement that you placed in a newspaper or television or radio or it’s a banner advertisement or a billboard, it’s got to have a big idea, a big benefit to the client, a big promise of what you’re gonna do for that client and proof that it works.

Lesson # 8: Understand that customer complaints and objections are the key to better selling. They are a blessing. If somebody is taking the time and effort and energy to complain about your service or product, they care enough that you should listen. And bottom line – when somebody objects to what you’re trying to sell them, find out why. When somebody says No, find out why. This will help you to become a better seller. It gives you an opportunity to make up for any (botched) sales and if somebody already bought it and they’re complaining, this gives you an opportunity to make the customer happy, but most importantly, that same objection or same complaint is gonna come up again and again and again, and if you don’t take energy and effort to fulfill whatever that complaint was, that problem, if you don’t, correct it, you’re not gonna become a better seller and more importantly, you’re not gonna sell as many products and, therefore, you’ll have less profit.

Lesson # 9: Maintain a no-dead-end policy on products, meaning, once you sell products, always, always, always try to have another product or service that you can offer them. So figure out what else can you sell somebody. If you’re selling an ebook, find a way to get that email address obviously and then sell another product to recommend another product for your affiliate marketing in a product later on. Never ever just do a wantonly done sales pitch. Always, always, always try and find a secondary and a third way to sell to people down the road.

Lesson # 10: Every single product that you create or every service that you have needs its own unique selling proposition and its own branding. Now that doesn’t mean that if you offer 3 different products that they can’t be similar in brand, look and feel, but they need to have their own brand awareness. Meaning that Coke Zero and Coke have 2 different brands and 2 completely unique selling propositions. And you need to understand that’s the same thing with your products and services. Yeah, I know you’re not Coke, but if you’re gonna do lawn care and, you know, tree trimming, they are 2 different things and they need to be promoted differently and they need to have different branding and they really need to make sure that there’s something unique about each one of those.

Lesson #11: Try to understand the core buying motives of customers. Now, this goes back to some things that we talked about earlier about understanding why your customers buy from you but it’s really different. When I say the customer is buying from you because of price or because of your location or because of the service, there’s a motive behind that. The motive, meaning that if they buy because of low price, it means that they don’t have a lot of money. And maybe your core set of prospects is at a lower class and they don’t have a lot of money. And that’s why your low pricing is important. Or if people are coming to you because you’re geographically desirable, understand that their buying motive is that people will travel far for your service or product so that you need to make sure that you’re only fishing in that smaller fish pond than, you know, going out…in Philadelphia. I don’t need to waste my efforts selling in California if I know that my product or service is a geographically desirable thing where it’s got to be local. So understand that every product is gonna have to have a ____. Every customer is gonna have some kind of core buying motive behind them and you need to figure out what it is.

Lesson # 12: Practice reciprocity with customers. So the idea is, give more, get more. If you…you know, one thing that I’ve learned a long time ago is that if you give something away to somebody, they’re going to feel the need to actually give something back to you in the form of business or in the form of leads or referrals. So whenever I can, I give clients and prospects whatever I can. When I make a pitch to somebody in this _______ we talk(ed) about, if I’m pitching a website to them and they’re not sure if they want to use my company or if there’s no other (service), I tell them, hey, please use me as a resource. Even if you’d go with another company, feel free to reach out to me if you have any questions about digital marketing. If you have questions about the other company that you’re looking at. I want you to come to me so that I can give you something, so that you feel a lot (obligated) to give me something in return. But I’m not allowed to say it that way. But I want them to feel the need to give me something back because I gave them something first. It’s the simple law of reciprocity. If you guys read every persuasion book, it’s right out there in front of the (clear) laws of persuasion, law of reciprocity and if we give more, we get more.

#13: Be confident and enthusiastic when you sell. Now this again is more of an offline situation, but nobody ever buys products unless (if) they absolutely have to have it and there’s no other salesman to sell it to them. They never buy products from somebody that’s not confident or enthusiastic about what they’re selling. And I’m not saying that you have to be jumping off the walls and, you know, pretending that, you know, it’s the greatest product in the world. But you need to believe in what you’re doing. If you don’t believe in what you’re selling, you need to stop selling it. And if you’re not confident that your product or service is good, then you need to stop selling it because quite frankly, people can see that. They understand quickly that you’re not enthusiastic and that’s why you’re not making sales. So if you don’t believe in what you’re doing and you’re not enthusiastic about what you’re doing and you’re not confident that you have the right product for your customers, stop selling it today and go find something else to do. It will save you time and effort and you’ll find something down the road that you are enthusiastic in and you’ll make more sales.

The final lesson is, don’t push or bribe customers. I talked about giving more to get more but that doesn’t mean bribes or ______. Don’t push…don’t be pushy and don’t make bribes to get more customers. Trust me and…it’s one of those good…you know, good things come to those that do the right thing more, you know. If you wanna take good (karma) ______ people like to do good things. Whatever it is, I believe that if you take care of your customers and provide the right service and you’re doing it with a true and honest heart that you’re gonna get the business and if you start to be pushy or if you start to try and bribe customers, it just doesn’t work out.

So, lessons again 1-14:

Lesson #1 – Your customers don’t care about your business. They care about themselves.

Lesson #2 – A small portion of your customer base is giving you the lion’s share of your profits.

Lesson #3 – Understand why your customers are buying from you.

Lesson #4 – Almost every sales transaction begins with the process of generating leads.

Lesson #5 – Learn multichannel marketing.

Lesson #6 – Follow the golden rule in marketing. Treat customers the way you want to be treated.

Lesson #7 – Remembering the 4 key elements of great marketing – big idea, big benefit, big promise, big proof.

Lesson #8 – Understand that customer complaints and objections are the key to better selling.

Lesson #9 – Maintain a no-dead-end policy on products. What else can you sell them?

Lesson #10 – Every product needs its own unique selling proposition and own branding.

Lesson #11 – Try to understand the core buying motives of customers.

Lesson #12 – Practice reciprocity with customers. Give more to get more.

Lesson #13 – Be confident and enthusiastic when you sell, and

Lesson #14 –  Don’t push or bribe customers.

Well, that’s gonna do it for today’s show. I really appreciate you taking the time and energy for joining me and listen to this podcast. As usual, I encourage you to visit my website, makemoneywithnichesites.com. Leave a comment. Tell me what you want to hear. If you have any questions or concerns, by all means, put them down there in the contact form so I can produce better shows for you.

I do have a couple of things coming up. I have another interview for you that I promised a while back. I’ve (just got to) the editing. That will be the next podcast I’d produce and I do have some listener questions that I want to go through. So I’m giving another chance to put out some emails to me for listener questions, things that you want to have discussed on the podcast.

And now that my kids are gonna be going back to school and I’ll have a…an empty house again, I’ll be able to get back to more posting and more podcasts on a regular basis. So thanks for your patience and thank you again for taking the time to share with me the…after allowing me to share with you some feedback and some thoughts on how to make more money with niche sites.

You guys have an excellent day.

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Niche Sites Community Update

I have been out on vacation recently, so I wanted to provide a niche sites community update.  Some of you know that I am a family man first… and businessman second.  I take great pride in getting involved in my children’s activities, and I coach many of my son’s sports.  We just finished up tournament season for baseball, and football season begins next week.  Once that starts, I am completely jammed with 4 practices a week, and no time for vacation, which is why I have been heading to the beach when possible. I also recently visited with my dad who’s eyesight is failing, so that he could see me and my kids before his eyes completely give up on him.  Im sure very little of that matters to you, but that is why I haven’t posted that much, and is the reason for this post.

Because I have had lots of time to relax and read, I wanted to share with you some of the things I found around the web that I thought deserved to be shared.  While I don’t follow most of these sites, I did stumble upon them from others I do follow and recommendations.  I hope you enjoy the content and learn from them!

11 SEO Experts Share Actionable Link Building Tips

This is a roundup post that discusses strategies from 11 of the more popular SEO minds today.  Link building topics include broken link building, infographics, guest posting, google+ and more.  Some of the more popular names here are Brian Dean (who I just interviewed here about niche site link building), Jon Cooper, David O’Donnell, and Jason Acidre.

You can check out the full article here: http://backlinks.com.au/11-seo-experts-share-actionable-link-building-tips/

Discover what content curation is, its challenges, and how to use it to improve your social media branding.

If you are like me, you find that everyday seems to be getting shorter and shorter, and there is never enough time to accomplish everything on your task list.  The reason I am writing this post is two fold… the first, is that I didn’t have time.  The second, is that I thought this article provided me with a good idea for a post.  Content curation is becoming more and more popular, and here are a bunch of infographics to show you what it is and how to do it properly.

Content Marketing Pyramid

You can check out the full article here: http://socialmediatoday.com/index.php?q=pamdyer/1595451/5-content-curation-infographics

The Psychology of Color in Marketing and Branding

I am a huge fan of persuasion techniques.  Robert Cialdini’s book Influence rocked my world and showed me how much impact little things can have on events.  For instance, one of my favorite studies is where a researcher had a person cut in line at the copier machine.  Don’t quote me, but the success rate for cutting in line was like 60%.  Then, the researcher told the person cutting to use the word “because”, like… I need to go before you “because” I need to make a copy.  Astonishingly, the success rate changed to over 90%!  Crazy, I know.

Color Emotion Guide

Well this article is about the impact of color on your marketing efforts.  Did you know that changing the color of your submit/subscribe/buy now button can change conversion rates?  Well, it can.

Check out the real deal of how the right color can make your niche site more money: https://www.helpscout.net/blog/psychology-of-color/

A scientific guide to writing great headlines on Twitter, Facebook and your Blog

Did you know that photos get more facebook likes, shares and engagement?  Neither did I until I read this article.  This is a scientific look at how to write a great headline that will get more clicks, and which words you should include in your tweets to increase the chances that it will be retweeted on Twitter.  For instance, please retweet is number 11 on the list of best words/phrases to use.  Free is number 8.  It should be know shock to those of you who know how selfish people are… that the number 1 word was “you”.

Photos Get More Likes

Check out for yourself how to write a more engaging headline for social media here:  http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog

How Failure Made These Entrepreneurs Millions

Im a huge fan of success stories.  Every success story has failure in it somewhere… and this article covers a few great ways to look at failure.  It is a quick read, but has some gems in it like “The bigger they are, the more they’ve typically failed.”

Learn more from the full article here: http://www.youngentrepreneur.com/blog/how-failure-made-these-entrepreneurs-millions/

 

Hope you enjoy these as much as I did.

MMWNS Episode #10: Interview With Brian Dean – Niche Site Link Building

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The Niche Site U Podcast

Niche Site Back LinkingIn this episode of the How To Make Money With Niche Sites Podcast, I interview Brian Dean of http://backlinko.com to discuss SEO, Niche Sites, Niche Site Link Building, and most importantly, find out some of his secrets to his rapid success.

This is a longer podcast, but WELL WORTH IT!!  I was considering cutting it into two parts, but felt that wouldn’t be fair to hold back this juicy content.

If you do only one thing today…

I suggest you read this for niche site link building: http://backlinko.com/link-building, then go subscribe to his email list.

Show Notes and transcript being worked on and added slowly, please be patient and I apologize for the less than perfect transcription, I am testing out Dragon’s Naturally Speaking Software.

MMWNS Episode #9: Interview With Jeet Banerjee

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The Niche Site U Podcast

Jeet BanerjeeIn this episode of the How To Make Money With Niche Sites Podcast, I interview Jeet Banerjee of http://www.jeetbanerjee.com

Among other things, we discuss his startups that include:

Show Notes and transcript being worked on and added slowly, please be patient and I apologize for the less than perfect transcription, I am testing out Dragon’s Naturally Speaking Software.

Transcript: Hey everybody, welcome to episode number nine of the make money with niche sites podcast I apologize for the long delay, obviously the holiday got into the way and now have been doing some other projects on my current business which is a web design development company as well as launching a new business, side business  for focusing towards restaurants and again just little more time-consuming than I hope so I got a couple interviews that are scheduled for the next couple days that I am gonna share with you guys and I hopefully I will get back to some more good quality content.

I’m also going to be doing a listener questions podcast shortly, meaning that if you have any questions feel free to e-mail me at Adam (at) make Money with niche sites dot com, or just go on my website  and submit a form at make money with niche sites dot com and I’ll be happy to answer and address any questions that are coming in.  I do have a couple already that can fill up some time, but I want to make sure to address any questions that you listeners have that may not already have filled in the questions for me to answer.

So please be sure you stick around after the interview where im gonna talk about two suggestions that I use often to help generate some extra buzz for my niche sites, it also helps with some link building. But most importantly, it helps get the word out that you have launched this site and a great way to try and drive some extra traffic.

So without any further delay, lets get to the interview today with Jeet Banerjee.

Adam: So my guest today is Jeet Banerjee, Jeet is a 20 year old tech entrepreneur, digital marketing consultant, author, blogger, college student pretty much does a heck of a lot of things. But the reason I wanted to bring him on today is, he has been working in the online marketing world and for three years here,  and has started a couple of companies, sold a couple companies and been quite a success. But alot of it looks towards passive income streams, so I wanted to bring in Jeet today and share some ideas, so Jeet Welcome!

Jeet: Thank you so much for the great introduction, and its awesome to be here:

Adam: Great well I got a little bit of a bio here about what you’ve done and I think you mentioned to me that you actually started a company at the age of 17 and you already sold that company so tell me a little about how that worked out:

Jeet: yeah, definitely so I was a high school senior, and i was just looking for a good niche to get into to make money and I kind of stumbled upon the Web design Web development industry it’s always been extremely hot so what I actually did was I kind of build a website and I wasnt actually a coder or designer or anything like that myself.  I kind of have teams that I partnered up with  in other countries, but what I basically was able to do was, I was able to market myself and position myself very well through the Internet through online marketing, so that I was getting a lot of inbound leads coming in for my website and I would take those inbound leads, close those sales, and then kinda translate the work over to my partners.  So that is kinda what I did, and I ran that company for two years and then I ended up selling the company to kind of move onto my next venture.

Adam: Outstanding!  Now you mention that you use people from other countries, is that just outsourcing labor?

Jeet: Yeah, so it basically started out as outsourcing and then ended up eventually developing into me creating my own back house in another country, so it was kind of a mixture of the two.

Adam: Ok Cool.  and if you don’t mind my asking, and if you do that’s okay too… at 17 you sold this company, so how much did you sell it for?

Jeet: So actually I do have a contract with the person, so Im not allowed to publicly reveal those numbers so unfortunately I can’t really give much insight on that.

Adam: No worries, I figured you gotta ask Im a sales guy by trade at the end of the day, and if you don’t ask, you’ll never find out those answers so..Im always interested in asking that.  So Tell me what your doing now, how do you make a living now?

Jeet: so right now I have one tech company I’m working on it mainly which is called Stat Fuse (http://www.statfuse.com) which is an online portal that helps high school students and parents with college admissions, we essentially can calculate students chance of getting in and, given tips and strategies to increase their chances so that the main thing I work on and on that side as well I have a couple other projects I work on it a little but speaking consulting with businesses and startups and also do have a passive income stream where I had e-books a couple niche websites and a lot of niche mobile applications that ive been kinda able to optimize whether its on App Store, or on search engines things like that so that, so thats what Im up to right now.

Adam: Awesome… well we are gonna get into that passive income stream in a minute, but I want to dig deeper into how you became who you are, obviously you jumped into the online niche.  What made you choose that versus working at the local supermarket or something like that?

Jeet: Actually, the funny thing is, growing up I was kinda raised with the mentality that if I ever wanted something, I had to go out and earn it, so with that said I had get a job at age of 15 which is really early but I learned a lot from the job and the biggest thing that I learned was that the job sitting in a cubicle or sitting in offices was definitely not for me; so thats when I kinda got really frustrated and I started looking for other avenues on what I could possibly do to make a company or build a company on my own and I can stumbled upon the Internet and just have a lot of tech millionaires were popping up all over the place and it piqued my interest, and that is when I kinda dived in full on.

Adam: Nice, well as a young guy, obviously you might not of cut your teeth too much in the real world as fare as businnesses or anything like that, but did you have a role model that was guiding you through this process?

Jeet: Um, so I didn’t have any specific role model, like my dad was always there to help me out with quick questions and things like that but he’s a busy guy and there is a few other people on the Internet where I would reach out to them via e-mail or via twitter, ask them some questions may be doing interview something like that to get some feedback there isn’t one single person that really outline that could really guide me through this whole process step-by-step.  the biggest way I kinda did his was just just trying, failing, applying myself and doing a lot of research online reading books going to conferences things like that.

Adam: Adam: Awesome, awesome.  Now, you have obviously had some successes here.   Are there any failures that go into this? Im a big believer in that you gotta throw a lot of stuff on the wall and hopefully some of it will stick, and failure is great because you can learn from it. Have you had any failures, and have you learned anything from them if so?

Jeet: Yeah definitely, along the process theres always times where I made mistakes or Ive done something and completely failed, but for me it always about staying persistent and not kinda worrying about failure and failure is just an event it doesnt define me or my business or anything like that so it’s a look that it something positive so I’ve always just been persistent and every time ive really faced failure, it hasnt derailed my path, its kind of motivated me to go harder. So Ive faced a lot of failure and everything, from my first company to the company i have today,  but it’s just been a matter of pivoting or figuring out what I can do to come back better and stronger the next time.

Adam: Outstanding outlook at things like that!  I like that.  Have there been “a-ha” moments where you have been tredging through things and all the sudden something just clicked, like, you know what, this is a smarter, or better more efficient way, or more effective way to do things. Have there been any events like that, that have really changed you or has it just been good strategic planning?

Jeet:  No, there has actually been a couple of a-ha moments, the biggest one was actually in beginning.   I was doing a lot outsourcing and outsourcing can be brutal,  especially when you’re when your kinda new to it. So I was kinda getting torn up for a few months and then I finally came across the idea about, if I can only have my own employees and my own back office, all that kind of stuff.  Maybe I could really take the company to the next level, so I took a gamble and invested all the companies money into that and it was probably the biggest,  it was very lucky but it is also very big gamble that actually paid off and that kinda really propelled my company to the next level.

Adam:  Wow, that is kind of a nice little risk there. So you are doing some writing… I think this is your second book that you produced now, what influenced you to start becoming a writer and most importantly what influenced you most to write your most recent book The Pursuit of Passion.

Jeet: So the last about 7 to 10 months has been really crazy like I’ve had entrepreneurs, marketing guys people from all over the world kinda start reaching out to me… and its just been an insane experience for people from all over the world reaching out to me whether its asking for me for help, told me that im inspirational, so ive had all these people that i have been able to connect with and I got one question almost 80% of the time which is; I have an idea, but what do i do?  so it was a very hard question to answer especially in like 140 characters or something and so that’s when I finally decided when I got that question over 10 or 15 times that, hey, I think this is a real problem that people are facing, im gonna write a book about it so that I can go all out, add all the detail and all experience and knowledge I have, and then ill kind of just push this book out there and thats kinda why I created the book. It was mainly just to help all those people that were kinda new to the game that needed some kind of insight.

Adam: There is a lot of books, and again I want to get “your” insight on this answer, or into this answer,  what makes your book different like why should people pick this book versus all the self help or make money online type books that are out there

Jeet: yeah definitely So, my book, I wouldn’t essentially say is a make money or kind of self help at home type of book. The reason why my book is really helpful for people is because when I got started as an entrepreneur, I didn’t have an MBA or any crazy degree I didn’t have any money, and especially I didnt have any experience.  and I think a lot of people a lot of people can kind of relate to that because not everybody has all those three things, ore even any of those things so its really coming from a really raw perspective. Someone that was kind of a complete rookie, never even dealt in the business world anything like that and I can share how I was able to achieve success in the process that I took to turn an idea into a successful business that was generating revenue.  So I just feel like my perspective is really raw, really current, and it’s something that many people can relate to because not everyone has the perfect credentials.

Adam: So on your website currently,  and its http://www.JeetBanerjee.com It says that you can  get a free 30 minute consultation with you for anybody that buys this book, is this still a still valid offer?  It says its a limited time.  I just want to make sure my listeners can get in on that.

Jeet:  Yeah Yeah, its still a valid offer right now… it will probably run to the end of July so yeah definitely

Adam:  Ok, and some of the things that people can learn from this book, obviously you mention a couple of things, but turning ideas or hobbies into a business, is something I really think most of the niche site builders are really interested in because when you’re building a niche site you try to do something that’s relevant to you, you don’t want to write hundreds of blog posts about something that you really just aren’t interested in. So tell me a little bit about turning your ideas and/or hobbies into a business. How does that apply to you? I know you are building some apps, are those apps similar? Are they hobby ideas? How did you get into app building i guess?

Jeet: I really always try to start close at home, I first try to start with things that I know because I always seen that any time Ive created a mobile app or e-book or something like that around something I know, it’s been a lot more successful than me just try to hop on the bandwagon without me having prior knowledge. So I definitily think if your passionate about things, or have hobbies, things like that those are great places to start just because you already know your hobby, or you already know your passion well enough to create a really solid app. And to kind of know what people are looking for within the app itself so I always recommend that to anybody.

Adam: How do you go about generating passive income streams? creating an app is obviously great, and hopefully it gets promoted through iTunes but how do you create activity to your website-create traffic for your book? What are you using?  Im looking for any kind of success secrets if you will, that will help my listeners to drive traffic to their sites ore create a passive income stream?

Jeet: The biggest thing that I look at, cause all my products have different ways that it’s organically driving traffic so I always look at who is the ideal person that would come and use this product, or come and by this product like for example my book is typically younger and sometimes even older entrepreneurs that kind of have these ideas, that kind of have this passion, but they never really, jumped in or they never really dived in and these people often times are on social media.  So for my book especially,  I believe almost 92% of my sales streams comes actually from social media sites like Twitter LinkedIn Facebook Google plus so its all about really figuring out where your audience that your trying to sell to is at, and kind of just marketing the product there. another example is like for StatFuse, our students were high school students so what our goal was to do was to put StatFuse into places that they would see such as YouTube advertising such as PR places that they’re all going to every day to catch up on news or catch up on articles things like that. So I think those are the best strategies to use especially if you are looking for organic growth,  is to find a way that you can automate your marketing,  in one place where your target audience is already at.

Adam:  Now, you mention a word that I love which is automate. And a lot of people don’t realize that there is alot of work in setting up an automated system, they kind of think I’ll set it and forget, and they can just write five blog posts, and Google gonna send me a ton of traffic… as far as automation how much time do you invest up front and then do you set it and forget it with your projects or is it something that is evergreen and you always have to go back adn keep going back to?

Jeet: I’d say it depends, especially if your gonna try to rank a website or something like that on Google, its definitely something you have to keep maintaining and keep updating every month so it’s kind of not as automated as possible but for apps and for e-books, those kind of niches you can definitely automate it.  I think I do the most fine tuning and most work initially Id probably say the first month I spent a lot of time, alot of insight, trying to figure out the metrics all that stuff and once you figure out the secret formula how to optimize the App or the e-book on the from there its really smooth sailing and you dont have to really look at it unless there’s like some huge wave of competitors or something external affecting the automation.

Adam:  You mentioned ways to generate traffic, and my thing nowadays, and everybody is asking… with all these Panda and Penguin updates and all these google updates..SEO.   What is your take on link building, do you believe in working heavily on link building or is most of your activity doing it through social media?

Jeet: Yeah definitely.  So actually for SEO, I actually do not build like any links so to speak myself, like I don;t do any of that.  What I actually tend to do is like, pitching to media outlets or pitching to high influencers about like a topic or like some new story that relates to what you have going on and then, having them write a writer article about you and that kinda thing creates  really really strong back links.  Im all about quality with the seo. I dont really go out there and kind of do as many links as possible or anything like that, I will kinda take a slow approach builds quality links, and even on the side of actually getting the keywords to rank Ive seen that sharing great content are publishing great content to your blog is probably the best way to do it so for my personal website itself, Jeetbanerjee.com,  i write a blog, i try to write really high-quality articles, ill take those articles and all shared on all the social media sites, article submission sites etc. and then from there I and almost getting any sometimes 100 or 200 shares per article and then once Google picks that up that is it something resourceful people are willing to talk about it with other people, Google automatically kinda pushes my rankings up to the top.  And one example is if someone was to Google self made millionaire, one of my articles shows up on the top three spots and I think someone told me Im outranking like Huffington Post and other other websites and that was all possible just because it was quality content that really got shared and really spread fast.

Adam: Outstanding, so what is the best resource that you use for helping you succeed that others might be able to tap into.  If you had to pick one way to get ahead today, is it going to be, you know reaching out to the popular people in the niche that your in, and asking them to do something, you had mentioned you reached out to high-quality individuals to help out generate links, is it doing something like that or is it heavily investing in social media, or is it better for me to create a really great product and spent a lot of time upfront and focus on that, what direction would you go in if you had to start from scratch today?

Jeet:  If I had to start from scratch the biggest thing that I would focus on is really creating quality products. I have had experiences in the past, where I kinda didn’t put the full effort forward in a product, and I was kinda too excited to get to the point where I could start making money and start marketing it and what typically happens is it works for a few weeks, and eventually you starting bad reviews,  customers arent happy, things like that, and then you end up going all way back to the beginning and starting over.  So I think the Biggest thing is I fighting the temptation to just throw something out into the Market just so you can start making some money I think it’s really building something with high quality and building something that can really be passive income because you dont want to build something for passive income and find out three months later that, hey, my product sucks., So its all about building something that will be sustainable long term.

Adam: Agreed, obviously your book out there is available, and Im gonna recommend people check out The Pursuit of Passion. What book do you like? Business book or non business book, whats your favorite book outside of your own writing.

Jeet: yeah definitely, my favorite book actually is a book called Millionaire Fastlane by MJ DeMarco, thats kinda the biggest book that told me to never get a job basically.

Adam: Yeah thats a great book.  I actually enjoyed reading that, I never got into the community which he promoted heavily in the book but I did like alot of those concepts that he talked about, I thought is was outstanding outstanding book. Gonna let you go here in just a minute, but I want to find out more about you, do you do any community events or charities that you support, just tell me a little about you further.

Jeet: definitely I definitely do support a few charities, I support the nice NFTE which is, national foundation for young entrepreneurs. Im really passionate about giving back to the entrepreneurial community, and in the future I kinda want to create an ecosystem or create something where more young people can kinda dive into entrepreneurship and get a chance to experience what it is to create a business and things like that like I was able to, whether it’s in high school or whatever it is, so i definitely want to push something like that and I’m always definitely out there trying to give speaches, talk to people, help people, and kinda just motivate people to take a chance on themselves.

Adam:  As far as… Im gonna try to tie this into niche sites, A Lot Of People Are always Worried about What is the Best Monetization strategy is, is it Creating a product like an e-book, is it putting adsense on your website, is it Being an Affiliate Marketer, or linking to Amazon products, or what have you… As far as creating an ebook, is it better to, in your opinion, and again this is more of just a tip for the audience, i know you over both.  You Offer a Free Guide on Your Site and you Also Sell an ebook, but Which Is More Beneficial in Getting the brand,  your  Brand out There and Creating More Followers?  Is Better to Sell a Product at $9.99? Or is it better to Give Away a Free eBook in your opinion?

Jeet: I Think it definitely has to Be a Mixture of the two, in my specific Case what I Do is I give People.. I kinda Leverage the Free Book to Get an E-Mail Address, and What I Count on is That My Free ebook is gonna be good enough for People to Say Hey I Really Enjoyed This I Got Something out of it,  and Then I Have Their E-Mail where like I Can Wait a Month and I Can E-Mail them out and say Hey,  a Why dont you Come Check out My Other Book If You Enjoyed This Book. So I think You Have To Really Be a Mixture of two, I Think the Free Book Really Helps Win over My Audience, People that Are Not one Hundred Percent Sure Whether They Should Read My Book or Not, kinda Give Them Something for Free Give them a Taste of What My Writing Can Be like.  See If It Something That Really Fits What They’re Looking for and If It is, it kinda Generates a Positive lead Towards My Real Books. So its kina like an Automation Process That I Use to Kind of Generate Some Leads to Sell My Book Even Further.

Adam: Awesome, Well where can we find out more about you?  This is a good time to plug your website, your twitter account, Google Plus Profile, whatever you want to do.  Tell me where people can find out more about you?

Jeet:  Everything about Me is basically on My Personal Website, People Can Connect with My Social Networks, Check out My Projects,  Reach out to Me, Read My Blog, Whatever It is. And my personal website Is http://www.jeetbanerjee.com

Adam:  Awesome, well Jeet, thanks so much for your time today, hopefully you will get some traffic to your site from my listeners, hopefully they will Invest in Your Book As Well, but again, thanks for your time and I appreciate you spending time with our community today.

Jeet:  Yeah definitely, no problem, and thanks so much for having me Adam!

Adam: My pleasure, thank you.

 

I hope you guys enjoyed that interview Jeet is a really smart and i think he brings a lot of value and… If you don’t have 10 buckswork with to get his book I understand I certainly have no affiliate commissions, but I do recommend you check out his book most for me I recommend you do is get the consulting time with Jeet, he is a pretty sharp dude, he is a young guy but you can still learn from him and I think he can provide some real value.

So I wanted to reward you guys with two techniques I use to help generate extra buzz for my websites, my niche sites. I think they  can be very useful. One’s free ones not, either are good, I recommend both of you can just to get some awesome word out about your niche sites. I think one of the challenges we all face these days with Google making their multiple updates, you never know what they’re doing link building becoming more and more challenging. you really need to go back to the basics of of what you’re trying to do and thats spread word about your niche sites,  to get regular traffic, direct traffic and the like so one of the first things I would like to do is I signed up for a thing called Help A Reporter Out, hopefully you have heard about this, if you have then great, if not, its something you should look into right now. http://www.helpareporter.com/  Basically what they do is send out a list on a daily basis-about three times a day where it is a bunch of people that are reporters that are looking for options for expert interviews, or little blurbs from businesses, from start ups, from experts, from just regular people on a number of different subjects and there’s a good chance that you’ll see fifty e-mails before something comes up thats relevant but when there is something that’s relevant is an excellent option to get some press coverage within some pretty big media outlets like for Forbes, ABC news, Fox news, Associated Press, large medium and small websites, Dow Jones, newspapers, magazines and television shows all over the place and really what they’re looking for is content and put yourself in the shoes of reporters, they’re always try to do the same thing you are and that’s provide valuable content to their readers or audience and so what they are looking to do is  find the right people to do that and if you’re talking about a niche, and you’ve established yourself as an authority or expert in your field, then you’re a very relevant expert they would wan’t to talkto, to help give their articles some street cred.

If you will. So it is something that is, again, it’s free a lot of times all you have to do is send out an e-mail that gives you a couple of your couple minutes of of of of just self promotion if you will to them.  And hopefully they will use it.

There is tons of new e-mails that come out 3 times a day and its a  good opportunity that something you have to offer will fit and I is a great way to generate some links but most importantly it’s a great way to get some buzz on a really great media outlet.

I kid you not I filled out one of these today and submitted it,  so it’s something that’s relevant and I ..did it today.

The second thing that I recommend you do and this one might be more of an once you establish yourself and are profitable, because there is a cost to this. Is doing Press Releases. There’s a lot of different companies out there that do press releases for you or allow you to do press releases and two of the companies that I like to to work with are: IReach and PRWeb.  https://ireach.prnewswire.com and PRweb is http://www.prweb.com/m and basically they have a little bit of differences but packages run from anywhere from like a 120 bucks up to like 500 bucks depending on the options that you want to do or use, but really what this allows you to do is generate not only buzz about a new website that you launched, or your launching a new ebook, if you provided some newsworthy value it generates a lot of opportunities for quality links.

Some of the high priced packages give you better quality links from from larger media outlets, but it gives you the opportunity and that I like is it something gets produced on like the New York Times and Boston Globe Wall Street Journal or a big well-known newsworthy reference like that. Not only do you get the links from it but you can actually put that “as seen on” the Wall Street Journal on your website, and that establishes instant credibility with your audience that you’ve been talked about, or you’ve been mentioned on such wonderful, wonderfully big media outlet. So it is there’s a cost to it but again think of in terms of your readers, if they are coming over to your niche site they see something that their not sure if I want to engage or Im not sure if I want to buy the products or, can I really trust this site.

If they see something interesting along with the Philadelphia Inquirer, New York Times, or the Boston Globe, the LA Times, something like that, that immediately establishes that you will have credibility so there’s trust built up with your audience, immediately and give whether that trust is worth a 129 or a couple hundred bucks it really depends on how much money you bring in from the websites for profit. but the value that it can bring can easily cover the cost of that. and again its a link building opportunity as well, and Layered links is a link building tool that i have used in the past and thats 200 bucks just for that so, theres a lot of links, but there’s no high-quality big names that come from that so its a good opportunity to generate some extra links and extra buzz.

So hopefully those two ideas will help you with your quest to make more money with your niche sites I hope you enjoyed today’s interview with Jeet and as always I thank you very much for being a listener to this podcast.  I hope you are enjoying the content I am providing, and I hope to speak with you guys again soon… Ive got Another interview lined up for later today that Im hopefully going to get produced in the next couple days and I share with you and I’ll try my best to get more content out there.

I know you guys are looking for more content.  Im also gonna try my best not to lose the valuable content.  I dont want to become a guy that just interviews people all the time, I don’t want to be a guy who only talks about success stories… but I do want to share those types of success stories when they are relevant.  For instance this interview Im doing next, is about a dating site niche, that I think isnt really relevant in terms of, most of us aren’t doing dating niche websites because its a highly competitive thing, but we can learn from the individual that set this up, to find out maybe tools and tricks that we can apply to our own websites.  And so hopefully i will be sharing that type of interview with you in the future.  But again, If Im starting to lose you, or lose the content that you want, please please please email me at adam (at) make money with niche sites (dot) com and let me know, to keep me on track, because I am here to share and generate good quality content for you as an audience, and hopefully keep you coming back. I do not want to become one of these talking heads that produces content just for the sake of producing content, I want it to be valuable.  So thanks again for listening, I hope you enjoyed the show, and I will talk to you soon.

This has been the make money with niche sites podcast with Adam Roseland please visit http://www.makemoneywithnichesites.com/ for more tips and tricks thanks for listening.