How To Make Your Niche Website Penguin Proof

For starters… let me begin with saying that I got hit by Penguin 2.1.

Penguin 2.1 Example

OUCH!!! Bad Penguin!

The above image is an example of Penguin 2.1 affecting one of my niche websites.  I was recently able to get to #1 for 3 target (related) keywords… but now I am out of the top 100 for one of them, and was out of the top 100 for the others during the past few days.  I am currently sitting in the range of #30-35 for all of them.

The site was bringing me in about $40-$50 per day when it was #1, which was pretty good.  Now, after P 2.1 which rolled out Friday, I am making just a few bucks per day.  Now, I’m not going to pretend that I am not extremely upset… but I will just have to be patient to see where this ends up.

What is Penguin 2.1, and what is it doing to niche sites.

P 2.1 is affecting primarily niche websites, and micro niche sites.  Sites affected most have some of the following qualities:

  • Links from poor or low quality sites
  • Irrelevant site links
  • Paid links
  • Links from a site that has a high % of disavowed links.
  • Keyword rich links
  • Over optimized Anchor Text links pointing to them

Now that we know what it is, lets briefly discuss who it is hitting

  • Links from poor or low quality sites – (SEO’s and Niche Sites)
  • Irrelevant site links – (SEO’s and Niche Sites)
  • Paid links – (SEO’s and Niche Sites)
  • Links from a site that has a high % of disavowed links – (SEO’s and Niche Sites)
  • Keyword rich links – (SEO’s and Niche Sites)
  • Over optimized Anchor Text links pointing to them – (SEO’s and Niche Sites)

You see a theme starting here??? Yeah, me too.  Google’s recent Hummingbird algorithm and P 2.1 updates serve 1 purpose… Big G’s!!  One can certainly argue that cleaning up search results from crappy niche sites is a positive, and I will agree.  The problem is, now that many of these niche websites have been bounced back in the rankings, “other niche sites” are now being placed in the top positions.  SO, what is the point?

Well, lets recall that Google makes 98%+ of their revenues from paid search, also known as Pay Per Click.  Google wants businesses to have to pay to have a top position, not get there for free.  If you look at recent search results, you will see how much they are focused on paid links!!

 

paid search example

Paid Outnumbers Organic 11-3!!

So what is your point??

My point is simple.  Google has changed the way they do business… and it is only a matter of time before consumers stop going to google to be slammed with ads.  Eventually, people are going to want to have less skewed results.  That, or the world is full of sheep (most likely).

Here is the secret that most of you won’t read because this post is too long (which it isn’t) and even less of you will take action on, but just in case.

Use pictures.  Not just a few pictures, but as many pictures as you can.  If you look at some of the heavy hitter blogs, not only is there alot of content, but there are tons of pictures.  Do you know why?  Pictures aren’t affected by any of these algorithmic updates!!  The site that I mentioned above (which Im keeping private because I don’t want anymore competition than I have already) got slammed by P 2.1, but it still has the #1 spot for pictures.  If any of you have seen the change in search results, you will notice that many of them still show pictures like this:

Pictures in Search

No, this is not my niche site

 

The Truth

The truth is you won’t ever be hit with this if you build a deep authority site, but that isn’t why you are visiting this site.  You are here because you are looking for passive income that can be replicated pretty easily… niche websites.  So try using the Picture method and see how your sites indexing changes.  For the record, I have a number of “content” sites that get tons of traffic from pictures that you typically wouldn’t think would get any traffic.

Good luck and hopefully you won’t get hit by future algorithm updates.

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About Adam Roseland

Adam Roseland is a blogger, podcaster and entrepreneur who also owns a digital marketing firm called 814 Interactive. Adam has been working in the advertising industry for the past 15+ years primarily in the digital space for advertising agencies, has built hundreds of niche sites.

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