News Update: Is Google factoring AMP pages into SERP?


As every digital marketing source has been telling you, user behavior has become increasingly mobile-oriented. The necessity of mobile optimization is now less of a good idea than it is a total necessity for online success-a statement supported by research of user behavior. All of that information is critical, but there’s now an even more important reason to get with the mobile optimization program.

Within the next few months, Google will be creating a separate mobile, “primary” index the search engine uses. At present, there is only one search index of documents. With the mobile-first index, Google will create and rank its search listings based on the mobile version of content for both mobile users and desktop users (though how that’s going to work remains unclear).

What this means is that websites not optimized for mobile will likely suffer from the ranking algorithm, as the documents Google fetches in response to queries will only come from the new, primary mobile index. So, if there was ever a time to make sure your website is mobile-ready, now is it.

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